TECHNICAL SEOCONTENT STRATEGYWORDPRESSUK LOCAL SEOSEARCH ANALYTICS
Selected outcomes
Results, with context.
Selected outcomes from SaaS SEO and digital publishing projects.
+60%Organic trafficLiveforce · eight months
+30%Core Web Vitals improvementLiveforce
20k → 50kMonthly usersManga Anime Tradnow · under six months
Portfolio / 01—04
Selected SEO work.
Different websites, different search problems. These examples focus on the actual work performed rather than generic descriptions of SEO services.
01 / SaaSTechnical SEO & content strategy
Liveforce
A temporary staffing SaaS platform where technical barriers and content structure limited organic search performance.
Indexing & crawlabilityContent consolidationInternal linkingCore Web Vitals
+60% organic traffic in eight months · +30% Core Web Vitals improvement · −20% bounce rate
What needed attention
Indexation problems, intent mismatches, overlapping pages, weak internal links and heavy site assets.
Work delivered
Technical review and prioritised fixes, content consolidation, stronger internal linking, metadata and schema work, and performance improvements.
02 / PublishingContent SEO & audience growth
Manga Anime Tradnow
An anime and manga publishing website, with search-led content and audience development.
Search intentContent planningOn-page optimisation
Monthly users grew from approximately 20,000 to 50,000 in under six months.
Approach
Focus on audience interests, relevant search topics and content that answers specific reader questions.
03 / Developer educationSEO keyword discovery & search intent research
Learn Dev Tools
Developer-focused publishing project centred on discovering relevant search queries and identifying content opportunities for technical audiences.
Keyword discoverySearch intent analysisContent opportunitiesDeveloper search queries
Work delivered
Researched developer-focused search terms, examined query intent and identified relevant topics to guide tutorial planning and content priorities.
04 / UK servicesLocal SEO & WordPress
Lie Detectors UK
A UK service business requiring clearer service pages, more focused location content and improvements to its WordPress site.
UK local SEOService pagesContent consolidationWordPress / Elementor
Content work
Reworking homepage, service and location content; clarifying search intent and reducing overlap between pages.
Website work
Improving internal linking and addressing relevant WordPress/Elementor content and template issues.
Capabilities
Research. Fix. Measure.
My SEO work spans analysis, content decisions and implementation, supported by a background in website development.
Technical SEO audits
Keyword & intent research
On-page optimisation
Content strategy
Internal linking
WordPress implementation
Search Console analysis
GA4 reporting
Site performance
UK service-page SEO
Tools: Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush and WordPress.
About
An SEO perspective with technical depth.
My background combines SEO, technical writing and web development. It helps me understand how a site is built, where search and content problems originate, and which changes can be implemented rather than merely recommended.
I have worked across SaaS, publishing, developer education and UK service businesses. This page focuses on SEO; my separate technical writing portfolio is available at kevinenzapdi.com.